9 December 2019
If you have a business and you need to start selling your products or offering your services, then you probably heard about eCommerce. But if you haven't, then no worries. Because it's just a simple term used to refer to a website that sells products or services directly to customers.
Well, just like it happens with a retailer store, only that in eCommerce, it's all managing online. And the way it can grow your business is tremendous. That is the main reason why so many people are interested in getting their shop in the digital world.
If you’re looking for a get rich quick scheme, then launching an eCommerce website isn’t the right approach. You should look somewhere else.
Why Is eCommerce So Important For New Businesses
From startups to small businesses and even big brands, there are a lot of companies that can benefit from their eCommerce websites, where you can buy their products or services. In today’s competitive and convenience focused society, consumers no longer want to walk into stores to buy items instead they shop from their comfortable homes, making eCommerce a flexible solution for both businesses and buyers.
If you are still deciding whether your businesses should setup an eCommerce store, here are some of the reasons why eCommerce is so important for you!
- Can Broaden Your Brand
eCommerce is an ideal way you can take your brand from a traditional brick and mortar store to an innovative, well-loved brand. By offering great products 24 hours a day along with online customer service, blogs and social media, no longer is your business one singular store, with an online presence your business can be the home of your products and the general home of your business, allowing you to fully expand your product ranges without having to worry about moving locations or worrying about not being able to expand your business.
- More Convenient
Have you ever bought something online? If you did, then you probably purchased through an eCommerce shop. For example, when you visit Nike or Adidas website, you can buy directly and get the products shipped to your doorstep without leaving your comfort house.
An online store is available all day, every day meaning your customers can visit your store at all times, no matter how tight their schedule is. Nowadays people don’t always have the time to walk into the stores physically, instead more and more people choose to go to the internet where they search for the items they want. If your business has implemented such an online platform, you will attract a wider range of customers who are looking for a convenient and flexible experience.
- Increase Your Reach
Due to the internet’s accessibility, millions of people across the world can view your website at any time, meaning that for those looking to expand their businesses and reach out to a larger audience, you have many more opportunities to do so. After comparing the number of people you can reach through a website to the amount you can reach through a physical store or traditional advertising, you won't say no to take your business online if you’re looking to improve your reach.
- More Marketing Opportunities
Your website is one of the best marketing tools your business has, not only can the use of SEO when building your site lead to more chances of your business getting found in search engines, but a huge number of marketing techniques can also work alongside your website, including pay per click advertising, your social media marketing and your email marketing, all of which can include links back to your website.
- Scalable
As your business grows it’s very likely you’ll want to grow your product range and your target audience, as well as develop your business for customer requirements and consumer demand. An eCommerce site lets you scale your business accordingly, allowing you to add more lines, add more payment options and even grow when you choose to ship to, without having to worry about changing your location or moving to a larger premise as you might with a brick and mortar store.
But it's not so easy to get your own. Getting your eCommerce website in Singapore or anywhere is a challenging thing to do. You need a professional web developer to take care of it.
Especially when it comes to setting up all your products, putting the right images, getting the right structure & design. All this to make sure your website will deliver the right message.
How Can I Grow My Business With An eCommerce Store?
An eCommerce website is always open to the public. This means that you will gain traffic from all countries, everybody is going to be able to visit your website and purchase your products. It could lead to unimaginable profits and uncountable sales. Also, people love to purchase online.
One of the latest researches shown that 5 out of 8 average people prefer to buy online instead of in-store. This can give you a huge advantage against your competitors. Alright, let's make a deep analysis of all the benefits it has for you:
- It's open all the time
Yes, you won't have to worry about keeping it online. It's a website, so it's 24/7 open to the public.
- You can make a proper targeting
Are you selling products to a specific niche? One of the reasons so many businesses start their online store is because they can make better targeting.
- You can gain more customers
If you have a great SEO, then you will be ranking in Google. This is perfect if you don't have a huge budget to spend on traditional marketing.
- Ability to give discounts and premium offers to current customers
This is a lot more affordable than finding new customers because you already know that they love your product.
- Better user experience
People love to purchase online because they don't have to go to a local store. With just a few clicks, they can easily purchase and get the products delivered in a few days.
Important Things To Consider About eCommerce
Before you get started, you need to have a plan. It's not easy to start if you don't understand the basics and what you need first. So, to make sure you are 100% sure before starting your own shop, you need to take note of this.
1. Rich And Powerful Product Descriptions And Images
Yes, your products aren't going to be sold by themselves. You need to describe what you are selling and provide the right images. When we talk about an 'online' store, you need to know that images, text & design are the tools that will sell your products.
2. Choosing The Right Platform
There are many different platforms that you can choose to launch your shop. Such as WooCommerce, Shopify or Magento (to name a few). Each one of them has different features, and you need to know beforehand which one you will be using.
3. Search Engine Optimization (SEO)
SEO is always going to be the best thing when it comes to free marketing. With it, you can rank your store in Google to appear in the search results. This is a powerful tool to get featured for different products and get attention from potential customers.
4. Because It's Online it doesn't mean it works by itself
Many people believe that an online store doesn't require attention or maintenance after setting it up. But it's all the opposite.
You need to make sure you are providing your customers with a high-quality product, giving out good customer support and delivering your products on time. And of course, you are regularly updating your stock, as well as applying discounts and creating new content.
5. Website Design and Development
Getting your eCommerce website is probably one of the best things you can do if you own a business. Especially if you are trying to sell different products or services, directly to potential customers.
Not only because it's always up & running, but the number of benefits is unimaginable. Always make sure you know a web design and development specialist that can develop the website for you. Because crafting your shop is not an easy task.
Are you looking for an ecommerce solution? Why not speak to our team to find out more? Contact us online today.
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