What Does Responsive Mean In Web Design

15 November 2019

Responsive design picture

The latest researches have shown that almost 2 out of 3 minutes spent online come from mobile devices, such as smartphones and tablets. So you might be wondering, how does it affect my business.

Nowadays we wouldn't be able to survive without a smartphone – perhaps you can. But think about your business target audience, they are always using their phone for different purposes.

What Does 'Responsive' Stands For

A responsive design means a website is fully adaptable to different devices and window or screen sizes. The design and development of the website should respond to the user’s behaviour and environment based on screen size, platform and orientation.

The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. Just think about when you visit your favourite website. If you are viewing it through your laptop, it has this layout. But if you switch from the laptop to your smartphone or tablet, the site would automatically have a different layout to accommodate for resolution, image size and scripting abilities. This would eliminate the need for a different design and development phase for each new gadget on the market.

Why Should I Have A Responsive Website

In 2015, Google announced that mobile friendly websites would be ranking better in the search engines than those which are not. This created a huge change in the standard of a website.

Nobody likes the 'old' stuff - well, if we talk about technology.

And the same thing applies to your website. If you are still using an old and dated design that doesn't adapt to different screen sizes, then your business website will not be an effective one.

Not that your products or services are not good, but rather, your website does not have good user experience. Having a responsive website in Singapore or anywhere in the world is more than important.

Let's make a deep analysis on all the benefits that a responsive website has for you:

  • Adapted For Search Engine Optimization (SEO) - Google will rank your website better if you have a fully-responsive website.
  • More Mobile Traffic - 2 out of 3 people are looking for content in Google using their smartphones.
  • Better User Experience - It's easier for your visitors to have a clean design, not because it's 'good-looking', but because it's easier to navigate.
  • Better Loading Times - All responsive websites load faster because the content will accommodate to the screen size. Google also considers this as an important rank factor.
But this is not all... having a responsive website is going to make you look more professional in your area of business. It is necessary for each and every business owner to realize the fact that the future belongs to mobile technology.

What Happens If My Website Is Not Responsive?

If you got a website from a web design agency or freelance developer that is not responsive yet, then it means that your business will be on the shadows in the digital world.

Like you have read earlier: it's not that your products are not good enough - it's because your website is not responsive.

In Google's eyes, a website that is not adaptable to different screen sizes is almost obsolete. In the end you will lose a huge exposure and potential customers.

This is the reason why you should always pay attention when you hire your website developer. You always need to ask for a responsive design.

In this way, you can make sure your website is mobile friendly and able to get a better ranking in Google.

Why Are Not Responsive Websites 'Useless'?

Well, they are not 'useless' because they can still be found on Google or other search engines.

But you won't be ranking as high as your competitors in Google. Also, potential customers are not going to navigate through your website, because it's not easy to find what they are searching for due to bad user experience design.

Imagine directing your customers to your website that is not responsive, how would they feel when they have a hard time navigating through your website? You wouldn't like to see it happening.

If you have a business, you should put yourself in your customer's shoes and try to make them feel as much satisfied as possible. Especially if you want to give a good user experience - Having a responsive website is the best option.

And there might be a lot of people offering the same products or services in the internet. They all are competing with you for the first position in Google. Trying to offer the best services is always the best option. But if you don't have a responsive website, you will be behind them.

Always remember - being responsive is much better than not.

How To Get A Responsive Website

First of all, you need to know that a professional website can only be acquired from a specialist in website design.

These are the steps for you to get a responsive website in Singapore.

  1. Choose a good web designer and developer
  2. Check if they are offering responsive design
  3. Ask as many questions as possible
  4. Make sure it's what you are looking for
  5. Ask for the final budget
Always make sure you are talking with a developer who can meet your final expectations. You always need to be satisfied with the ultimate result.

In Conclusion

A responsive website will take your business to the next level. Not only because it's a standard, it has better user experience and loading time, which both help in your business website.

And getting your website adaptable to different screen sizes is not something difficult to achieve.

If you’re looking for web design services in Singapore, do contact us online today.

Since 2014, Wobs has worked with different businesses and companies to design and enhance their websites, at the same time increasing traffic and conversion. We know the importance of web design and we can help you create a website you love.

We look forward to helping your business grow!

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